Christopher di ArmaniIsn’t this the reason we write non-fiction books? So we can make a positive impact on the life of our reader? But if your readers don’t know you exist, they can’t find your book, and if they can’t find your book then they’re stuck with the problem
Christopher di ArmaniFor you and your book to make the impact you know you were born for, you must toot your own horn. You must do what is required so that the person who is most likely to buy your book, most likely to read your book and most likely to have their life
Christopher di ArmaniThink about the your book and the solution it provides. Who would be interested in this? And where do they naturally congregate online?
Christopher di ArmaniMarketing our books far more work than writing them, usually because we don’t consider ourselves marketers. However, to impact the lives you were born to impact with your words, you must learn how to market your book effectively.
Christopher di ArmaniWhen you start marketing your book while you’re still writing it, you infuse every marketing effort with excitement, power and joy because the creative process is filled with excitement, power and joy. Start with your book cover art.
Christopher di ArmaniKLT – Know, Like Trust – is the Holy Grail for all marketers, book marketers included. We hang out with people we know, like and trust. We purchase
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