Christopher di ArmaniYes, being a skilled writer is important, but your passion for your subject is what will set you apart from every other author in your field. Your passion is also what will drive you forward when everyone else is taking a nap.
Christopher di ArmaniFrost beautifully expresses the creative process, that writing is a journey of continual discovery, both for you and for your reader.
Christopher di ArmaniYou must build KLT – Know, Like & Trust – in your audience before they’ll buy your book and implement the solution you deliver for the problem they face.
Christopher di ArmaniDetermination increases your motivation to complete your daily word count so you can meet your deadline. When you’re determined, you focus all your energy on completing the task before you, such as writing the next section of your book.
Christopher di ArmaniThe pursuit of clarity in thought, speech and the written word never ends. This pursuit is progress, not perfection, because there is always a clearer, simpler way to express a principle to your audience. Clarity comes through action.
Christopher di ArmaniCritical thinking is a lost art in our society. Clickbait headlines and soundbites replaced it and our society is the worse for it. For your reader to make meaningful change in his or her life, you must re-engage their capacity for critical thinking.
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