Unlock the Power of KLT: Building Authentic Relationships with Your Readers

Build relationships where your readers grow to know like and trust you.

-Shelley Hitz

KLT – Know, Like Trust – is the Holy Grail for all marketers, book marketers included.

We hang out with people we know, like and trust.

We purchase products and services from people we know, like and trust.

We buy books from authors we know, like and trust.

Yet somehow we get trapped in magical thinking, that this universal truth is somehow NOT true for our readers.

This is why our book cover and book marketing copy are so critical to our success. They must convey KLT to our prospective readers as quickly and authentically as possible.

When you incorporate this mindset into your book marketing efforts, all those jobs you despised and refused to make time for suddenly become valuable and valuable.

Unlock the Power of KLT: Building Authentic Relationships with Your Readers Share on X

It makes the entire process so much more enjoyable.

Sales is service.

We write a book to serve our specific audience.

We can’t serve our audience if they can’t find us.

Another universal truth is that I will get everything I want in life if I just help enough other people get what they want.

Love that principle. Embrace it and implement it into your life.

You are an author who knows – with certainty – that you were born for such a time as this.

Today is the day to embrace your power and own it.