Book Marketing Secrets: Communicating the Value for Your Readers

A true measure of your worth includes all the benefits others have gained from your success.

-Cullen Hightower

Isn’t this the reason we write non-fiction books? So we can make a positive impact on the life of our reader?

But if your readers don’t know you exist, they can’t find your book, and if they can’t find your book then they’re stuck with the problem they desperately want solved – even though your book holds the solution!

Focus on the value your book brings to your reader in your book marketing copy.

Emphasize the benefits they’ll gain from reading your book and using the solution you offer.

Think far beyond the content of your book to the broader impact your solution will have on readers' lives. Share on X

Highlight the specific knowledge, insights and skills readers will gain in your book marketing copy but focus on the practical benefits they will receive.

When you focus on the benefits of your solution, you establish your value as an author and increase your credibility and authority in your field.

You establish KLT in the mind of your audience, and readers buy books written by authors they feel they Know, Like and Trust.