Character Matters: The Foundation of Trust in Your Writing Journey

Trust is a function of two things: character and competence. Character includes your integrity, your motive and your intent with people. Competence includes your capabilities, your skills, and your track record. Both are vital.

-Stephen R. Covey

You must build KLT – Know, Like & Trust – in your audience before they’ll buy your book and implement the solution you deliver for the problem they face.

Trustworthiness is an essential element of your character if you want to lead a life of empowered action. Share on X

Character is your integrity, your motives, and your intentions.

Character is your ability to act ethically and transparently.

Character is your willingness to communicate honestly and openly.

Competence is your capabilities and skills.

Competence is your ability to write effective copy, conduct research, and communicate your ideas clearly and persuasively.

To increase your competence, implement systems and habits to build your skills and expertise. Education is key.  The more you learn about the writing craft, the more you can add to your daily writing routine.

Seek constructive feedback from other writers and editors. That helps too.

But all of this rests on the foundation of your character.

Who are you when nobody is watching?

Do you, like Michael Jordan, practice every day while nobody is watching so you can be a superstar when everyone is watching?